Jagmohan S. Raju;Raj Sethuraman;Sanjay K. Dhar
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Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior
Management Science
Understanding Store-Brand Purchase Behavior Across Categories
Marketing Science
Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis
Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
On the modeling of demand spill for a stochastic demand system under competition
Operations Research Letters
Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions
National Brand's Response to Store Brands: Throw In the Towel or Fight Back?