Semantic de-biased associations (SDA) model to improve ill-structured decision support

Authors:
Tasneem Memon;Jie Lu;Farookh Khadeer Hussain
Affiliations:
Decision Systems and e-Service Intelligence Laboratory(DeSI), Centre for Quantum Computation and Intelligent Systems(QCIS), University of Technology Sydney, Australia;Decision Systems and e-Service Intelligence Laboratory(DeSI), Centre for Quantum Computation and Intelligent Systems(QCIS), University of Technology Sydney, Australia;Decision Systems and e-Service Intelligence Laboratory(DeSI), Centre for Quantum Computation and Intelligent Systems(QCIS), University of Technology Sydney, Australia
Venue:
ICONIP'12 Proceedings of the 19th international conference on Neural Information Processing - Volume Part II
Year:
2012

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Abstract

Decision makers are subject to rely upon their biased mental models to solve ill-structured decision problems. While mental models prove to be very helpful in understanding and solving ill-structured problems, the inherent biases often lead to poor decision making. This study deals with the issue of biases by proposing Semantic De-biased Associations (SDA) model. SDA model assists user to make more informed decisions by providing de-biased, and validated domain knowledge. It employs techniques to mitigate biases from mental models; and incorporates semantics to automate the integration of mental models. The effectiveness of SDA model in solving ill-structured decision problems is illustrated in this paper through a case study.