Citizen participation and the uses of mobile technology in radio broadcasting

  • Authors:

  • Rey G. Rosales

  • Affiliations:

  • Centre for the Arts and Communications (CFAC), Grant MacEwan University, Edmonton, Alberta, Canada

  • Venue:
  • Telematics and Informatics
  • Year:
  • 2013

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Abstract

This paper discussed the different ways radio stations in North America engage listeners and provide immersive experiences via the use of mobile technology. The paper described several uses of mobile technology in radio and talked about ways broadcasters can improve engagement and, as a consequence, increase the number of listeners by deploying participatory or citizen journalism type of experiences on the part of the audience. A discussion on the best practices and utilization of convergent technology on radio is also included. Furthermore, the paper analyzed some of the pitfalls and challenges of using social media and mobile technology in today's radio broadcasting.