Demonstration of dynamic targeting in an online social medium

Authors:
Peter Laflin;Fiona Ainley;Amanda Otley;Alexander V. Mantzaris;Desmond J. Higham
Affiliations:
Bloom Agency: Green Sand Foundry, United Kingdom;Bloom Agency: Green Sand Foundry, United Kingdom;Bloom Agency: Green Sand Foundry, United Kingdom;Department of Mathematics and Statistics, University of Strathclyde, Glasgow, United Kingdom;Department of Mathematics and Statistics, University of Strathclyde, Glasgow, United Kingdom
Venue:
SocInfo'12 Proceedings of the 4th international conference on Social Informatics
Year:
2012

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Dynamic targeting in an online social medium

SocInfo'12 Proceedings of the 4th international conference on Social Informatics

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Abstract

A novel way of calculating online influence has been proposed in [2,1]. Bloom Agency have created new online software capable of collecting social data and calculating these new influence metrics in real time. A demonstration of this software will be given at the conference. Delegates will be encouraged to Tweet using the #socinfo2012 hashtag and the influence of the top ten Tweeters will be shown, along with a visualisation of the evolving conversation.