Measuring Collective Cognition in Online Collaboration Venues

  • Authors:
  • Paul Dwyer

  • Affiliations:
  • Willamette University, USA

  • Venue:
  • International Journal of e-Collaboration
  • Year:
  • 2011

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Abstract

By monitoring online conversations, organizations can receive value from the intellectual activity of their most interested constituents as they engage in problem solving and ideation. However, since intergroup dynamics often hinders people from optimizing collaboration, it should be measured and monitored for quality. Current metrics assess collaborative value solely from the number of collaborators, assuming that differences between individuals can be ignored. This study found that assumption to be wrong by identifying three distinct collaborator segments that strongly differ in the timing of their participation and in the variety of ideas they introduce. Therefore, a new metric is proposed that takes into account the diverse value individuals add. This new measure is correlated with existing measures only in those infrequent situations when collaboration productivity is maximized.