Measuring Blog Influence: Recognition, Activity Generation, and Novelty

Authors:
Norshuhada Shiratuddin;Shahizan Hassan;Mohd Fo'ad Sakdan;Nor Laily Hashim;Mohd Samsu Sajat
Affiliations:
Universiti Utara Malaysia, Malaysia;Universiti Utara Malaysia, Malaysia;Universiti Utara Malaysia, Malaysia;Universiti Utara Malaysia, Malaysia;Universiti Utara Malaysia, Malaysia
Venue:
International Journal of Interactive Communication Systems and Technologies
Year:
2012

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Abstract

Netizens around the world increasingly use blogs to share thoughts and opinions, create special interest groups, collaborate, and debate on issues. However, the social influence of blogs remains largely undetermined. This paper presents the outcomes of a study which investigates how the influence of blogs can be measured quantitatively. The purpose of the study was to determine how to assess the social influence of blogs and to develop two new tools for measuring blog influence: the Blog Influence Index BII and Blog Influence Analyzer BIA. These tools were applied to identify top influential blogs in the blogosphere community of Malaysia. The results indicate that the top 10 most influential blogs in Malaysia fall under the categories of politics, entertainment, sports, lifestyle, and technology.