Social Drivers for ICT Diffusion among Agrarian Business Enterprises in Nigeria

Authors:
Bartholomew Aleke;Udechukwu Ojiako;David Wainwright
Affiliations:
University of Northumbria, UK;University of Southampton, UK;University of Northumbria, UK
Venue:
International Journal of Technology Diffusion
Year:
2011

Citing 3
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Abstract

In this paper, the authors examine the process of diffusion of innovation ICT within agrarian business enterprises operating in developing countries. There is substantial research in the area of Diffusion of Innovation Theory DoI and its application to Information Systems IS research within organisations. However, in recognition of the conceptual limitations of DoI, researchers have called for the incorporation of aspects of Social Network Theory SNT into DoI frameworks. The findings of this research suggest that an understanding of the conceptual basis of innovation is a major driver of successful innovation adoption.