Uncovering motives for social networking site use among practitioners at non-profit organizations

Authors:
Andrew J. Roback
Affiliations:
Illinois Institute of Technology, Chicago, IL, USA
Venue:
Proceedings of the 2013 conference on Computer supported cooperative work companion
Year:
2013

Citing 5
Cited 0

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Abstract

My dissertation investigates how practitioners at non-profit organizations (NPOs) utilize social networking sites (SNS) as a tool to achieve their organization-level goals. My study contributes to our understanding of user behavior on SNS by comparing researcher observations (user-contributed content from Facebook and Twitter) with user perception (qualitative data from NPO practitioners) through a theoretical lens (Activity Theory).