Understanding the potential of social questions in the web search

Authors:
Jin-Woo Jeong;Jee-Uk Heu;Dong-Ho Lee
Affiliations:
KDE Lab., Hanyang University, Ansan, Gyeonggi-do, Republic of Korea;KDE Lab., Hanyang University, Ansan, Geyonggi-do, Republic of Korea;KDE Lab., Hanyang University, Ansan, Gyeonggi-do, Republic of Korea
Venue:
Proceedings of the 2013 conference on Computer supported cooperative work companion
Year:
2013

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Abstract

In this paper, we analyzed the potential of the query-associated social questions for the Web search. The query-associated social question is the question related with the query term asked by users in the social network (e.g., Twitter). We show how people respond to the query-associated social questions and what they expect from the questions. To this end, we built a toy-browser which displays both search results and "related social questions" at the same time and conducted a user study. Our findings show that people wish to know the answer of the social questions and want to exploit interesting topics conveyed by social questions.