Network effects and valuing social network services

Authors:
Eunyoung Moon;James Howison
Affiliations:
University of Texas at Austin, Austin, USA;University of Texas at Austin, Austin, USA
Venue:
Proceedings of the 2013 conference on Computer supported cooperative work companion
Year:
2013

Citing 3
Cited 0

The problem of conflicting social spheres: effects of network structure on experienced tension in social network sites

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Social capital on facebook: differentiating uses and users

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Every Post You Make, Every Pic You Take, I'll Be Watching You: Behind Social Spheres on Facebook

HICSS '12 Proceedings of the 2012 45th Hawaii International Conference on System Sciences

Quantified Score

Hi-index	0.00

Visualization

Abstract

Models including network effects are often invoked to justify the high value of social network services like Facebook. Yet as time passes and user numbers grow, inevitably so does reach across social circles, creating "online tension" or, as we term it, mismatch of social display. This leads to reduced participation. Social network services respond with efforts to segment networks through efforts like separate 'friend lists'. We provide a conceptual framework and a visualization to incorporate these insights into models of network effects and social network value.