Positioning in Cyberspace: Evaluating Telecom Web Sites Using Correspondence Analysis

Authors:
Pierre Berthon;Layland Pitt;Michael Ewing;B. Ramaseshan;Nimal Jayaratna
Affiliations:
University of Bath, UK;Curtin University of Technology, Australia;Curtin University of Technology, Australia;Curtin University of Technology, Australia;Curtin University of Technology, Australia
Venue:
Information Resources Management Journal
Year:
2001

Citing 4
Cited 1

Doing Business on the Internet

Doing Business on the Internet
Understanding and Evaluating Methodologies: NIMSAD, a Systematic Framework

Understanding and Evaluating Methodologies: NIMSAD, a Systematic Framework
Marketing on the Internet, Second Edition

Marketing on the Internet, Second Edition
Effective Measurement and Management of It Costs and Benefits

Effective Measurement and Management of It Costs and Benefits

Evaluating China's university library Web sites using correspondence analysis

Journal of the American Society for Information Science and Technology

Quantified Score

Hi-index	0.00

Visualization

Abstract

The growth of presence in the marketspace of the Web has been exponential, both in general and within specific industries. While the academic literature on the phenomena is still in its infancy, there exists a pressing need to establish methodologies to evaluate and map Web sites within and between industries. With the exception of a few notable papers little or no theoretical, descriptive, or normative research has been conducted into Web site positioning and evaluation. This article goes a little towards addressing this lacuna. Specifically, Web sites from the Telecom Industry are evaluated and mapped using correspondence analysis. The technique of correspondence analysis and the interpretation of the maps produced are described in detail. The implications for management are also discussed.