Enabling technologies of agile manufacturing and its related activities in Korea
Computers and Industrial Engineering - Special issue: IE in Korea
Mission Critical: Realizing the Promise of Enterprise Systems
Mission Critical: Realizing the Promise of Enterprise Systems
Too Much of a Good Thing? Product Proliferation and Organizational Failure
Organization Science
Information Systems Research
Shifting Innovation to Users via Toolkits
Management Science
Enterprise agility and the enabling role of information technology
European Journal of Information Systems - Including a special section on business agility and diffusion of information technology
Change factors requiring agility and implications for IT
European Journal of Information Systems - Including a special section on business agility and diffusion of information technology
Journal of Management Information Systems
Relational Antecedents of Information Flow Integration for Supply Chain Coordination
Journal of Management Information Systems
General Perspectives on Knowledge Management: Fostering a Research Agenda
Journal of Management Information Systems
Realizing business value of agile IT applications: antecedents in the supply chain networks
Information Technology and Management
Information Technology and Management
Organizing IT to promote agility
Information Technology and Management
Cultivating Trust and Harvesting Value in Virtual Communities
Management Science
IS Application Capabilities and Relational Value in Interfirm Partnerships
Information Systems Research
Conceptualizing and testing formative constructs: tutorial and annotated example
ACM SIGMIS Database
Consumer Empowerment Through Internet-Based Co-creation
Journal of Management Information Systems
Changing the Competitive Landscape: Continuous Innovation Through IT-Enabled Knowledge Capabilities
Information Systems Research
Analyzing Social Media for Corporate Reputation Management: How Firms Can Improve Business Agility
International Journal of Business Intelligence Research
Analyzing Social Media for Corporate Reputation Management: How Firms Can Improve Business Agility
International Journal of Business Intelligence Research
Aligning RFID applications with supply chain strategies
Information and Management
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This paper investigates how information technology IT facilitates a firm's customer agility and, in turn, competitive activity. Customer agility captures the extent to which a firm is able to sense and respond quickly to customer-based opportunities for innovation and competitive action. Drawing from the dynamic capability and IT business value research streams, we propose that IT plays an important role in facilitating a "knowledge creating" synergy derived from the interaction between a firm's Web-based customer infrastructure and its analytical ability. This will enhance the firm's ability to sense customer-based opportunities. IT also plays an important role in "process enhancing" synergy obtained from the interaction between a firm's coordination efforts and its level of information systems integration, which facilitates the firm's ability to respond to those opportunities. We also leverage the competitive dynamics and strategic alignment literature to propose that the alignment between customer-sensing capability and customer-responding capability will impact the firm's competitive activity. We test our model with a two-stage research design in which we survey marketing executives of high-tech firms. Our results show that a Web-based customer infrastructure facilitates a firm's customer-sensing capability; furthermore, analytical ability positively moderates this relationship. We also find that internal systems integration positively moderates the relationship between interfunctional coordination and a firm's customer-responding capability. Finally, our results show that agility alignment affects the efficacy of a firm's competitive actions. In particular, action efficacy is higher when sensing and responding capabilities are both high.