Large human communication networks: patterns and a utility-driven generator
Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
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The present work describes a utility-based, multi-agent, dynamic network model of phone call and SMS traffic in a population. The simulation is novel in its ability to generate interactions from both an asymmetric and a symmetric media simultaneously. Within the model, we develop and test a simple extension to the theory of media multiplexity, a well-known theory of how humans use the communication media available to them with different alters (friends). Model output qualitatively matches patterns in real data at the network-level and with respect to how humans use SMS and voice calls with different alters and thus shows general support for our theoretical claim.