Semantic based customer-goal mapping technique: the organizational perspective

  • Authors:
  • Mesfin Kifle

  • Affiliations:
  • Addis Ababa University, Addis Ababa, Ethiopia

  • Venue:
  • Proceedings of the International Conference on Management of Emergent Digital EcoSystems
  • Year:
  • 2012

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Abstract

A success of e-services is strongly influenced by our understanding about customer needs. Business goals are good sources to explore an organization's interest towards customers. A requirement analyst has to point out and understand aspects of each customer type and how they are expressed in the organization. The need is not simply to get list of goals rather to explore in a meaningful way. In this paper a semantic technique is proposed to structurally map customers with a set of business goals from organizational perspective.