Email marketing and scalability using Hadoop

  • Authors:
  • Sivakumar Kuppusamy;K. Vivekanadan;Ramasubramanian Thiyagarajan;T. Devi

  • Affiliations:
  • Infosys Limited Bangalore, India;Bharathiar University Coimbatore, India;EMC Data Storage System Bangalore, India;Bharathiar University Coimbatore, India

  • Venue:
  • Proceedings of the 5th ACM COMPUTE Conference: Intelligent & scalable system technologies
  • Year:
  • 2012

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Abstract

E-Mail Marketing and Scalability application will enable large retailers to intelligently manage communication to existing potential customers. In doing so, the application will drive incremental traffic and sales to high end retailers, extends customer loyalty, enlarge marketing efforts, channelise marketing team efficiency and create a modularized scalable foundation for better response.