Group formation in large social networks: membership, growth, and evolution
Proceedings of the 12th ACM SIGKDD international conference on Knowledge discovery and data mining
What is Twitter, a social network or a news media?
Proceedings of the 19th international conference on World wide web
Bridging the gap between physical location and online social networks
Proceedings of the 12th ACM international conference on Ubiquitous computing
Social linking and physical proximity in a mobile location-based service
Proceedings of the 1st international workshop on Mobile location-based service
Event-based social networks: linking the online and offline social worlds
Proceedings of the 18th ACM SIGKDD international conference on Knowledge discovery and data mining
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Participating in social events or activities in the physical world is an important way for us to make new friends and build social networks. We aim to explore the role of event size and interactivity in affecting social networking behaviors. In this paper, we obtained data from an event-based social network site and conducted a quantitative analysis that reveals a relationship between online following behavior and characteristics of real-world events. We also employ behavior setting theory, social role theory, and user interview data to help us understand the quantitative results. Our finding that small events on average promote more new connections between individuals than large events has important implications for event organizers, event participants, and social media designers.