| Hi-index | 0.00 |
This paper presents the results of an exploratory factor analysis regarding attitudes of professionals towards online communication. Using items based on the theoretical approaches to scientific study of online communication identified by Walther and Parks (2002), an attitude survey was conducted with N=100 professionals regarding their approach to online and face to face communication. The factor analysis yielded three approaches focusing on 1.) media choice, 2.) the hyperpersonal options of online communication, and 3.) social cues in online communication. These can help understand the use of information technology by today's work-force.