Modeling the dynamics of composite social networks

  • Authors:
  • Erheng Zhong;Wei Fan;Yin Zhu;Qiang Yang

  • Affiliations:
  • Hong Kong University of Science and Technology, Hong Kong, Hong Kong;Huawei Noah's Ark Lab, Hong Kong, Hong Kong;Hong Kong University of Science and Technology, Hong Kong, Hong Kong;Hong Kong University of Science and Technology & Huawei Noah's Ark Lab, Hong Kong, Hong Kong

  • Venue:
  • Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining
  • Year:
  • 2013

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Abstract

Modeling the dynamics of online social networks over time not only helps us understand the evolution of network structures and user behaviors, but also improves the performance of other analysis tasks, such as link prediction and community detection. Nowadays, users engage in multiple networks and form a "composite social network" by considering common users as the bridge. State-of-the-art network-dynamics analysis is performed in isolation for individual networks, but users' interactions in one network can influence their behaviors in other networks, and in an individual network, different types of user interactions also affect each other. Without considering the influences across networks, one may not be able to model the dynamics in a given network correctly due to the lack of information. In this paper, we study the problem of modeling the dynamics of composite networks, where the evolution processes of different networks are jointly considered. However, due to the difference in network properties, simply merging multiple networks into a single one is not ideal because individual evolution patterns may be ignored and network differences may bring negative impacts. The proposed solution is a nonparametric Bayesian model, which models each user's common latent features to extract the cross-network influences, and use network-specific factors to describe different networks' evolution patterns. Empirical studies on large-scale dynamic composite social networks demonstrate that the proposed approach improves the performance of link prediction over several state-of-the-art baselines and unfolds the network evolution accurately.