A click model for time-sensitive queries

  • Authors:
  • Seung Eun Lee;Dongug Kim

  • Affiliations:
  • Daum Communications, Jeju-si, South Korea;Daum Communications, Jeju-si, South Korea

  • Venue:
  • Proceedings of the 22nd international conference on World Wide Web companion
  • Year:
  • 2013

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Abstract

User behavior on search results pages provides a clue about the query intent and the relevance of documents. To incorporate this information into search rankings, a variety of click modeling techniques have been proposed so far and now they are widely used in commercial search engines. For time-sensitive queries, however, applying click models can degrade the search relevance because the best document in the past may not be the current best answer. To address this problem, it is required to detect a time point, a turning point, where the search intent for a given query changes and to reflect it in click models. In this work, we devised a method to detect the turning point of a query from its search volume history. The proposed click model is designed to take only user behavior observed after the turning points. We applied our model in a commercial search engine and evaluated its relevance.