Place value: word position shifts vital to search dynamics

  • Authors:
  • Rishiraj Saha Roy;Anusha Suresh;Niloy Ganguly;Monojit Choudhury

  • Affiliations:
  • Indian Institute of Technology Kharagpur, Kharagpur, India;Indian Institute of Technology Kharagpur, Kharagpur, India;Indian Institute of Technology Kharagpur, Kharagpur, India;Microsoft Research India, Bengaluru, India

  • Venue:
  • Proceedings of the 22nd international conference on World Wide Web companion
  • Year:
  • 2013

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Abstract

With fast changing information needs in today's world, it is imperative that search engines precisely understand and exploit temporal changes in Web queries. In this work, we look at shifts in preferred positions of segments in queries over an interval of four years. We find that such shifts can predict key changes in usage patterns, and explain the observed increase in query lengths. Our findings indicate that recording positional statistics can be vital for understanding user intent in Web search queries.