Algorithm 447: efficient algorithms for graph manipulation
Communications of the ACM
Maximizing the spread of influence through a social network
Proceedings of the ninth ACM SIGKDD international conference on Knowledge discovery and data mining
Proceedings of the 12th ACM SIGKDD international conference on Knowledge discovery and data mining
Hi-index | 0.00 |
Viral marketing, which uses the "word of mouth" marketing technique over virtual networks, relies on the selection of a small subset of most influential users in the network for efficient marketing. Nonetheless, most existing viral marketing techniques ignore the dynamic nature of the virtual network. In this paper, we develop a novel framework that exploits the temporal dynamics of the network to select an optimal subset of users that maximize the marketing influence over the network.