Mining the network value of customers
Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining
Maximizing the spread of influence through a social network
Proceedings of the ninth ACM SIGKDD international conference on Knowledge discovery and data mining
Why we twitter: understanding microblogging usage and communities
Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 workshop on Web mining and social network analysis
Social influence analysis in large-scale networks
Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
TwitterRank: finding topic-sensitive influential twitterers
Proceedings of the third ACM international conference on Web search and data mining
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With the development of science and technology, various social networks have emerged in recent years and microblog is a prevailing one. This paper focuses on how to identify the most influential users quantitatively in microblog and proposes a new ranking method which employs the fact that a follower's contribution to the influences of his/her followees varies and depends greatly on the interactions between them. We consider bidirectional interactions from perspectives of followees and followers, and measure the interactive degree by four factors comprised of retweeting strength, commenting intensity, mentioning density and a special indicator to the potential interactions called keyword similarity. The experimental results show that our method based on user interaction is better in calculating the user influence.