The innovator's dilemma: when new technologies cause great firms to fail
The innovator's dilemma: when new technologies cause great firms to fail
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This case study shows how the management of Intellectual Capital has been professionalized to the sustainable benefit of stakeholders. As a prototype application, the cluster initiative "automotive-bw" is of particular interest, because it represents a country wide association of nine regional clusters in Baden Württemberg, one of the world's leading automotive regions. "automotive-bw" is dedicated to achieve the ambitious goal of innovating "energy efficient vehicles" through the advanced networking of leading players across the country and thus contributes to global environmental protection as well as to securing the competitiveness of the local automotive industry (AUT10). Since 2010, Intellectual Capital is in the focus of analysis in the "automotive-bw" and now (2013) allows an evaluation of the developments over a period of 3 years. The results are incorporated into the controlling and risk management of the three cluster levels and are used to intervene proactively and to monitor the impact of management actions. As a result of "PRIMA cluster" (Professional Intellectual Capital MAnagement in clustered organizations), the transparency about the status quo of Intellectual Capital within the participating clusters could be increased. As a direct consequence, the cluster management could be improved. The participating cluster managers welcomed in particular the opportunity of gaining deep insights into the implicit patterns of the clusters involved. Additionally, the individual challenges of each cluster were discussed in a structured exchange of experience, based on qualitative benchmarking and thus served as a learning tool.