PeTRE: workshop on pervasive technologies in retail environments

Authors:
Markus Löchtefeld;Petteri Nurmi;Florian Michahelles;Carsten Magerkurth;Patrik Floréen;Antonio Krüger
Affiliations:
German Research Center for Artificial Intelligence (DFKI), Saarbrücken, Germany;Helsinki Institute for Information Technology HIIT, Helsinki, Finland;Auto-ID Labs, ETH Zurich, Zurich, Switzerland;SAP (Switzerland) AG, St Gallen, Switzerland;Helsinki Institute for Information Technology HIIT, Helsinki, Finland;German Research Center for Artificial Intelligence (DFKI), Saarbrücken, Germany
Venue:
Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication
Year:
2013

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Abstract

The main goal of this workshop is to explore how pervasive technologies can be integrated into today's brick and mortar retail environments to enhance the overall retail experience. Therefore we want to bring together researchers and industry partners to explore not only customer orientated technologies and services but also how those technologies can be used to increase the effectiveness and productivity and with that enhance the retailers profits