Scanning objects in the wild: assessing an object triggered information system
UbiComp'05 Proceedings of the 7th international conference on Ubiquitous Computing
Enabling co-browsing service across different browsers and devices
ESOCC'12 Proceedings of the First European conference on Service-Oriented and Cloud Computing
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Brick and Mortar stores have been facing unrelenting competition from online retailers. An enhanced shopping experience is often perceived as a decisive factor in regaining market share, aiming at novel multi-channel online and offline sales strategies. Technologies aimed at this goal, promote interaction, personalization and reaction measurement based on Internet of Things and networked display technologies. There exist, however, a plethora of standards and application platforms which constitute a considerable barrier for integrators both in terms of time and man power. This paper proposes an integrated approach for cost-effective development of innovative in-shop-experience applications leveraging the Internet of Things, HTML5 and Pervasive Display Networks.