Structured what if analysis in DSS models
Proceedings of the Twenty-First Annual Hawaii International Conference on Decision Support and Knowledge Based Systems Track
The computational beauty of nature
The computational beauty of nature
The Economics of Network Industries
The Economics of Network Industries
Designing what-if analysis: towards a methodology
DOLAP '06 Proceedings of the 9th ACM international workshop on Data warehousing and OLAP
Making decisions based on the preferences of multiple agents
Communications of the ACM
Networks: An Introduction
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Network industry products and services rely on designing competitive business models including aspects of consumers influencing other consumers. Consumer decision-making is a complex process involving rich attributes that include value consideration and network effects. Using compatible products within an organization or home, or between friends results in greater utility and satisfaction, emphasizing the consumer decisions are not just based on value but also on what their peers recommend and use. This paper presents a generic Friend Circle Creator (FCC) Agent Based Model (ABM), which leverages network formation theory to create and evolve friend circles within the consumer agent population. These friend circles can be used to simulate consumer decision-making scenarios for cases consisting network externalities. We apply the FCC model to a mobile phone plan case study. The results of this case study demonstrate how the presence of network effects is able to retain a large population of consumers in an inefficient deal. FCC can be used as a module to complement larger ABMs to enhance analysis in studying drivers of consumer decision-making.