Review spam detector with rating consistency check

  • Authors:
  • Kuldeep Sharma;King-Ip Lin

  • Affiliations:
  • The University of Memphis, Memphis, TN;The University of Memphis, Memphis, TN

  • Venue:
  • Proceedings of the 51st ACM Southeast Conference
  • Year:
  • 2013

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Abstract

Nowadays it is very common for people to write online reviews of products they have purchased. These reviews are a very important source of information for the potential customers before deciding to purchase a product. Consequently, websites containing customer reviews are becoming targets of opinion spam. -- undeserving positive or negative reviews; reviews that reviewers never use the product, but is written with an agenda in mind. This paper aims to detect spam reviews by users. Characteristics of the review will be identified based on previous research, plus a new feature -- rating consistency check. The goal is to devise a tool to evaluate the product reviews and detect product review spams. The approach is based on multiple criteria: checking unusual review vs. rating patterns, links or advertisements, detecting questions and comparative reviews. We tested our system on a couple of sets of data and find that we are able to detect these factors effectively.