CAMMA: contextual advertising system for multimodal news aggregations

Authors:
Giuliano Armano;Alessandro Giuliani;Alberto Messina;Maurizio Montagnuolo
Affiliations:
University of Cagliari, Cagliari, Italy;University of Cagliari, Quartucciu, Italy;RAI Centre for Research and Technological Innovation, Torino, Italy;RAI Centre for Research and Technological Innovation, Torino, Italy
Venue:
Proceedings of the 21st ACM international conference on Multimedia
Year:
2013

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Abstract

This demo paper describes a system for contextual advertising on aggregations of multimodal news items. The prototype is intended to demonstrate how modern content analysis techniques can be profitably used to automate tasks commonly performed by humans such as the planning of the computer-assisted advertising content.