Simplifying business complexity with frameworks

  • Authors:
  • Clare Cotugno;Shannon L. Fitzhugh;Raegen Hoeft

  • Affiliations:
  • Electronic Ink, Philadelphia, PA, USA;Electronic Ink, Philadelphia, PA, USA;Electronic Ink, Philadelphia, PA, USA

  • Venue:
  • Proceedings of the 31st ACM international conference on Design of communication
  • Year:
  • 2013

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Abstract

How does an interdisciplinary team with professional training in different disciplines document and redesign a complex business process in just a few weeks? How can they persuade a global client that change is understandable and possible? By using a macroergonomic framework to parse and analyze data and educate and empower stakeholders, this team of user experience researchers and designers simplified complexity within their own process and for their client as well.