Putting the "Design" Back into Organizational Design: The Case of High Social Value-Creative Business Models

  • Authors:
  • Jonatan Jelen;Matthew Robb;Kaleem Kamboj

  • Affiliations:
  • Parsons The New School for Design, School of Design Strategies, New York, NY, USA;Parsons The New School for Design, School of Design Strategies, New York, NY, USA;Parsons The New School for Design, School of Design Strategies, New York, NY, USA

  • Venue:
  • International Journal of Information Systems in the Service Sector
  • Year:
  • 2013

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Abstract

Currently there is no veritable role for design, designers, or design methodology associated with 'organizational design'. Rather, the design of an organization is a byproduct of tactics and management bureaucracy. In postmodern, post-industrial, and post-capitalist organizational entities the role of design is subordinate and residual at best. In this concept paper the authors demonstrate that a an entrepreneurial and organic perspective on design is challenged by the paradigmatic and transformational effects of information and information technology on firm; and b that the apparent problematic absence of a design theory and the existence of the firm can be reconciled via the involvement of design managers with their presumed design-methodological grounding. They advocate substituting the anachronistic evolutionary speciation of organizational design with a perspective based on 'intelligent design'.