Towards selective user specific query expansion

  • Authors:
  • Bhautik Patel;Ashish V. Tendulkar;Sutanu Chakraborti

  • Affiliations:
  • Indian Institute of Technology, Madras., Chennai, India;Indian Institute of Technology, Madras., Chennai, India;Indian Institute of Technology, Madras., Chennai, India

  • Venue:
  • Proceedings of the 1st workshop on User engagement optimization
  • Year:
  • 2013

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Abstract

Queries submitted to a search engine are usually short and ambiguous. Query expansion is an effective way to resolve the ambiguity of a query. We attempt to make a consolidated study of the effectiveness of query logs in this regard. We report empirical findings on the effect of personalization over an anonymous query log. We have designed a novel evaluation method to quantify improvements due to personalization. In the second part of our work, we present a novel approach to intelligently detect queries whose expansions potentially lead to improvements in retrieval. Empirical results obtained using this approach clearly show significant improvements over indiscriminate query expansion.