Intelligent trademark analysis: experiments in large-scale evaluation of real-world legal AI

  • Authors:
  • Anna Ronkainen

  • Affiliations:
  • Onomatics, Inc., Helsinki, Finland

  • Venue:
  • Proceedings of the Fourteenth International Conference on Artificial Intelligence and Law
  • Year:
  • 2013

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Abstract

The intelligent trademark analysis system developed by Onomatics is a trademark information system based on an AI model of trademark similarity (likelihood of confusion). The basic technology can be used as a general trademark search engine as well as for more specific purposes ranging from trademark candidate ranking (TrademarkNow NameRank) to comprehensive risk analysis (TrademarkNow NameCheck) and IPR enforcement. This paper presents a brief overview of the system and the concrete applications available as of April 2013. The system has been evaluated on a large number of actual trademark opposition cases, over 30 000 from the USPTO TTAB and over 20 000 from the OHIM Opposition Division, currently with a precision of 79.9% and a recall of 94.9%.