Adoption Process for VoIP: The UTAUT Model

Authors:
Eduardo Esteva-Armida;Alberto Rubio-Sanchez
Affiliations:
School of Business and Humanities, Tecnológico de Monterrey Guadalajara Campus, Guadalajara, Mexico;HEB School of Business, University of the Incarnate Word, San Antonio, TX, USA
Venue:
International Journal of E-Services and Mobile Applications
Year:
2012

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Abstract

This study tests the appropriateness of the Unified Theory of Acceptance and Use of Technology UTAUT model in the context of end user consumption by means of an online survey with four hundred and seventy five respondents 24% response rate. The study shows which factors have the greatest impact on the adoption process of VoIP technology in the US market in addition to the interactions of the main variables in the model Performance Expectancy, Effort Expectancy, Social Influence, and Behavioral Intention to Adopt using Partial Least Squares PLS. The model includes four moderator variables Gender, Age, Experience, and Voluntariness of Use. The results of this study can be found further in the article.