Questioning feedback: improving public health messaging

Authors:
Trevor Perrier;Abhigyan Kaustubh;Abhishek Gupta;Richard Anderson
Affiliations:
University of Washington, Seattle, Washington;University of Washington, Seattle, Washington;University of Washington, Seattle, Washington;University of Washington, Seattle, Washington
Venue:
Proceedings of the Sixth International Conference on Information and Communications Technologies and Development: Notes - Volume 2
Year:
2013

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Abstract

This note explores methods of analyzing questions asked during public health video showings. The goal is to provide feedback to content creators and session facilitators based a limited subset of the audience's questions. We analyze five videos produced in the first year of Digital Public Health focused on maternal health issues in rural India. We demonstrate a prototype web based tool to collaborate on the qualitative analysis of questions and propose mechanisms for systematically improving future videos based on this analysis. Initial results show that it is possible to extract useful information on how the target audience perceives the messaging in a video exclusively from questions asked. Based on these results we explain how Digital Public Health can integrate this feedback into an iterative review process for quality assurance of messaging.