Developing creative business models: the octoproz tool

Authors:
Matthias Voigt;Kevin Ortbach;Ralf Plattfaut;Björn Niehaves
Affiliations:
European Research Center for Information Systems, University of Münster, Germany;European Research Center for Information Systems, University of Münster, Germany;European Research Center for Information Systems, University of Münster, Germany;Hertie School of Governance, Germany
Venue:
DESRIST'13 Proceedings of the 8th international conference on Design Science at the Intersection of Physical and Virtual Design
Year:
2013

Citing 3
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Abstract

Business models are of great importance for business innovation. They can be understood as conceptual models that describe how organizations create and deliver value. Their creation is increasingly supported by information technology artifacts, as information technology facilitates information sharing, allows for continuous modification, and supports complex calculations. In this paper, we introduce a new prototype to create process-oriented business models: the OctoProz tool. We build up on creativity support system literature, present the design of the artifact, and discuss its significance for both research and practice. We close with an outlook on the evaluation of OctoProz.