Isochrones, traffic and DEMOgraphics

  • Authors:
  • Alexandros Efentakis;Nikos Grivas;George Lamprianidis;Georg Magenschab;Dieter Pfoser

  • Affiliations:
  • Research Center "Athena", Marousi, Greece;Research Center "Athena", Marousi, Greece;Research Center "Athena", Marousi, Greece;WIGeoGIS GmbH, Vienna, Austria;George Mason University, Fairfax VA

  • Venue:
  • Proceedings of the 21st ACM SIGSPATIAL International Conference on Advances in Geographic Information Systems
  • Year:
  • 2013

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Abstract

Catchment area and reachability analysis, i.e., the area from which a location attracts visitors and the minimum distance to a target location, respectively, are interesting problems when studied in the context of time-parameterized networks, such as road networks affected by traffic. This work utilizes live-traffic assessment results produced by Floating Car Data and their application to such crucial geomarketing test cases. We combine state-of-the-art isochrone computation utilizing live-traffic and demographics data to provide efficient catchment area and reachability calculations. The online demo presented here, showcases the critical impact of live-traffic assessment on business intelligence decisions related to space.