Introduction to Data Mining, (First Edition)
Introduction to Data Mining, (First Edition)
Embedding the Internet in the Lives of College Students
Social Science Computer Review
Social Science Computer Review
Opinion Mining and Sentiment Analysis
Foundations and Trends in Information Retrieval
The Revolution Will be Networked
Social Science Computer Review
Off the wall political discourse: Facebook use in the 2008 U.S. presidential election
Information Polity - Government 2.0: Making Connections between citizens, data and government
Journal of the American Society for Information Science and Technology
Changes in Referents and Emotions over Time in Election-Related Social Networking Dialog
HICSS '11 Proceedings of the 2011 44th Hawaii International Conference on System Sciences
ePart'11 Proceedings of the Third IFIP WG 8.5 international conference on Electronic participation
Election Forecasts With Twitter: How 140 Characters Reflect the Political Landscape
Social Science Computer Review
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By being embedded in everyday life, social networking sites (SNSs) have altered the way campaign politics are understood and engaged with by politicians and citizens alike. However, the actual content of social media has remained a vast but somewhat amorphous and understudied entity. The study reported here examines public sentiment as it was expressed in just over 1.42 million social media units on Facebook and Twitter to provide broad insights into dominant topics and themes that were prevalent in the 2012 U.S. election campaign online. Key findings include the fact that contrary to what one might expect, neither presidential candidate was framed in an overly critical manner in his opponent's Facebook space nor on Twitter's dedicated nonpartisan election page. Beyond this, similarities and divergences in sentiment across social media spaces are observed that allow for a better understanding of what is being communicated in political social media.