A hybrid b2b app recommender system

  • Authors:
  • Alexandru Oprea;Thomas Hornung;Cai-Nicolas Ziegler;Holger Eggs;Georg Lausen

  • Affiliations:
  • St. Leon-Rot & SAP Research, SAP Commercial Platform, Darmstadt, Germany;Institute of Computer Science, Albert-Ludwigs-Universität, Freiburg, Germany;American Express, PAYBACK GmbH, München, Germany;St. Leon-Rot & SAP Research, SAP Commercial Platform, Darmstadt, Germany;Institute of Computer Science, Albert-Ludwigs-Universität, Freiburg, Germany

  • Venue:
  • ICWE'13 Proceedings of the 13th international conference on Web Engineering
  • Year:
  • 2013

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Abstract

Recommender systems are integral to B2C e-commerce, with little use so far in B2B. We present a live recommender system that operates in a domain where users are companies and the products being recommended B2B apps. Besides operating in an entire new domain, the SAP Store recommender is based on a weighted hybrid design, making use of a novel confidence-based weighting scheme for combining ratings. Evaluations have shown that our system performs significantly better than a top-seller recommender benchmark.