Product concept generation and selection using sorting technique and fuzzy c-means algorithm
Computers and Industrial Engineering
Using a multi-criteria decision making approach to evaluate mobile phone alternatives
Computer Standards & Interfaces
Using AHP and TOPSIS approaches in customer-driven product design process
Computers in Industry
A hybrid approach to concept selection through fuzzy analytic network process
Computers and Industrial Engineering
Conjoint analysis for IPTV service
Expert Systems with Applications: An International Journal
PDCS-a product definition and customisation system for product concept development
Expert Systems with Applications: An International Journal
Computers and Industrial Engineering
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A hybrid framework integrating conjoint analysis (CA) with quality function deployment (QFD) is presented to incorporate customer preferences into the process of product development. In particular, the proposed framework constitutes two sequential phases, namely, concept generation based on CA and prototype evaluation based on QFD. In addition, product features are characterized by customer requirements (CRs) and functional attributes (FAs). By means of DEMATEL (Decision Making and Trial Laboratory), the impacts of FAs on CRs are systematically identified to visualize their causalities. Instead of utilizing FAs, the TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) is employed to assess potential prototypes in terms of CRs.