Analysis and application of data mining in CRM system of some mobile branch

  • Authors:

  • Song-Tao Lou;Ji-Rui Li;Wen-Bin Zheng

  • Affiliations:

  • Information Engineer Department, Henan Vocational and Technical Institute, Zhengzhou, China;Information Engineer Department, Henan Vocational and Technical Institute, Zhengzhou, China;Computer research section, Armed Police Officers School in Shijiazhuang, Shijiazhuang, China

  • Venue:
  • ICIC'13 Proceedings of the 9th international conference on Intelligent Computing Theories
  • Year:
  • 2013

Quantified Score

Hi-index 0.00

Visualization

Abstract

Data mining techniques in customer relationship management (CRM) has a very important role in the process, it is an important means of gaining and maintaining customer information, and improving customer value. This paper expounds the concept of customer relationship management and the process of data mining, analysis business value of data mining in customer relationship management, make clearly the importance of data mining in customer relationship management, and apply it to customer relationship management system of some mobile subsidiary company.