International Journal of Human-Computer Studies
Assessing dimensions of perceived visual aesthetics of web sites
International Journal of Human-Computer Studies - Incorporating knowledge acquisition
The influence of font type and line length on visual search and information retrieval in web pages
International Journal of Human-Computer Studies
Interaction, usability and aesthetics: what influences users' preferences?
DIS '06 Proceedings of the 6th conference on Designing Interactive systems
Human-Computer Interaction (3rd Edition)
Human-Computer Interaction (3rd Edition)
The role of context in perceptions of the aesthetics of web pages over time
International Journal of Human-Computer Studies
International Journal of Human-Computer Studies
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The purpose of this study is to compare the effects of the two font styles (serif and sans-serif) on the users' perception of visual aesthetics of website interface design. Two font types were tests in this study, namely: "Time News Roman" representing the "serif" style and "Calibri" representing the "sans-serif" style. They were chosen because they are two of the widely used font types on the web and because they are the default font types of many of the most popular word processing and web developing software. Analysis of results showed that font type has a statistically significant effect on perceived visual aesthetics. The designs with the Time New Roman font was perceived as having better visual aesthetics. However, this effect was only significant on the overall perception of visual aesthetics; it wasn't significant in each of the four facets of visual aesthetics tested in this study.