Usability testing of mobile applications store: purchase, search and reviews

  • Authors:

  • Wilson Prata;Claudia Renata Mont' Alvão;Manuela Quaresma

  • Affiliations:

  • LEUI, Pontifical Catholic University of Rio de Janeiro (PUC-Rio), Rio de Janeiro, Brazil;LEUI, Pontifical Catholic University of Rio de Janeiro (PUC-Rio), Rio de Janeiro, Brazil;LEUI, Pontifical Catholic University of Rio de Janeiro (PUC-Rio), Rio de Janeiro, Brazil

  • Venue:
  • DUXU'13 Proceedings of the Second international conference on Design, User Experience, and Usability: web, mobile, and product design - Volume Part IV
  • Year:
  • 2013

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Abstract

The objective of this research was to evaluate the process of purchase, search and evaluation of apps in the two main mobile stores available in Brazil, Google Play Store and iPhone App Store. It takes place in Brazil, from September to October of 2012. Sixteen users were selected based on a socio-demographic profile. The results helped to evaluate the overall opinion and attitude of the Brazilian users regarding each system. The debriefing confirmed issues in both stores, some similar between them but others quite particular. It also helped to indentify some minor's preferences regarding each task in each store.