Research on the measurement of product sales with relation to visual planning for commercial websites

Authors:
Chu-Yu Sun
Affiliations:
Graduate School of Applied Design & Department of Animation and Game Design, Shu Te University of Science and Technology, Taiwan
Venue:
HCI'13 Proceedings of the 15th international conference on Human Interface and the Management of Information: information and interaction for learning, culture, collaboration and business - Volume Part III
Year:
2013

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Abstract

This research is utilizes 2*2 dual factor grouping research design (between - subjects designs) and, based on the planning for versions of commercial websites, takes 24 front page commercial items and 24 non-front page commercial items as its sample, thus there are 48 samples in total.