An approach to optimal text placement on images

  • Authors:
  • Gautam Malu;Bipin Indurkhya

  • Affiliations:
  • International Institute of Information Technology, Hyderabad, India;International Institute of Information Technology, Hyderabad, India

  • Venue:
  • EPCE'13 Proceedings of the 10th international conference on Engineering Psychology and Cognitive Ergonomics: understanding human cognition - Volume Part I
  • Year:
  • 2013

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Abstract

In deciding where to place a text block on an image, there are two major factors: aesthetic of the design composition, and the visual attention that the text block naturally attracts. We propose a computational model to address this problem based on the principles of visual balance and the diagonal method of placing emphasis. A between-subject study with seven participants was conducted to validate our model with subjective ratings. Eight color photographs were used to generate a set of text-overlaid images as the stimuli. Participants rated the stimuli for aesthetic appeal on a seven-point likert scale. Results show that the participants preferred text-overlaid images generated by our method of text placement over random text placement.