Awkward encounters of an "other" kind: collective self-presentation and face threat on facebook

Authors:
Eden Litt;Erin Spottswood;Jeremy Birnholtz;Jeff T. Hancock;Madeline E. Smith;Lindsay Reynolds
Affiliations:
Northwestern University, Evanston, IL, USA;Cornell University, Ithaca, NY, USA;Northwestern University, Evanston, IL, USA;Cornell University, Ithaca, NY, USA;Northwestern University, Evanston, IL, USA;Cornell University, Ithaca, NY, USA
Venue:
Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
Year:
2014

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Abstract

While we tend to think of self-presentation as a process executed by the self, reputation management on social network sites, like Facebook, is increasingly viewed as a collective endeavor. The information users share about one another can have significant impacts on impression formation, and at times this other-generated content may be face threatening, or challenging to one's desired self-presentation. However, we know little about the nature of these other-generated face threats and the ways that people perceive them. Using an online survey of 150 Facebook users, we report on what these users consider to be other-generated face threats and how they feel after experiencing them. Results suggest that many face threats result from other Facebook users neglecting or misunderstanding a target's audience and/or self-presentation goals, as well as a target's fear of creating an unwanted association with another Facebook user. Experience of these threats is affected by both individual and situational factors. We also report on a new unique measure capturing Facebook skills.