Net gain: expanding markets through virtual communities
Net gain: expanding markets through virtual communities
Lurker demographics: counting the silent
Proceedings of the SIGCHI conference on Human Factors in Computing Systems
Evolution of a virtual community: understanding design issues through a longitudinal study
ICIS '97 Proceedings of the eighteenth international conference on Information systems
Cultivating Communities of Practice: A Guide to Managing Knowledge
Cultivating Communities of Practice: A Guide to Managing Knowledge
Virtual Community Success: A Uses and Gratifications Perspective
HICSS '05 Proceedings of the Proceedings of the 38th Annual Hawaii International Conference on System Sciences - Volume 07
ACM Transactions on Computer-Human Interaction (TOCHI)
The Wisdom of Crowds
The wheel of collaboration tools: a typology for analysis within a holistic framework
CSCW '06 Proceedings of the 2006 20th anniversary conference on Computer supported cooperative work
Is anybody out there?: antecedents of trust in global virtual teams
Journal of Management Information Systems - Special section: Managing virtual workplaces and teleworking with information technology
E-empowerment: Empowerment by the Internet
Computers in Human Behavior
Consumer Empowerment Through Internet-Based Co-creation
Journal of Management Information Systems
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There are four trends reshaping the world of business-technological advances and the speed with which new technologies are created and copied, the loss of geographic advantage resulting from globalization, the shake-up of traditionally stable industries as a result of deregulation and the rising power of the consumer and their ability to get what they want, when they want it, from whomever they want. With this in mind, the collaboration experience becomes one of the greatest competitive aspects for a business's survival. This has made companies realize the significance of the two levers of Customer Value Management -Co-creation and Collaboration. Further, with the internet having built an open network where information can flow freely, innovation, entrepreneurship and democracy are fast thriving over the world. Self directed co-creation is a wide range of consumer activities that amount to consumer-side production of value. Thus individuals, online communities have become a considerable prolific force in e-commerce. This research paper details the usage of online communities as tool for co-creation and collaboration The research study further classifies the online communities of organizations on the basis of their scores on co-creation and collaboration and further goes on to develop a Community Co-creation and Collaboration Matrix CCCM. The online communities which depict a high score on co-creation and collaboration are the most desirable from the organization's perspective. They facilitate a dynamic environment in terms of reciprocity and optimal level of customization for a win-win organization-community member relationship. Co-creation and collaboration is the strategic outcome of collaborative customer relationship management. Thus online communities can be used to achieve the two important functions of Customer Relationship Management i.e. co-creation and collaboration.