Understanding Health Insurance Needs for Small Businesses in the U.S. to Formulate the Information Technology Strategy

  • Authors:

  • Rahul Bhaskar;Yi "Jenny" Zhang

  • Affiliations:

  • Steven G. Mihaylo College of Business and Economics, California State University, Fullerton, Fullerton, CA, USA;Department of Information Systems and Decision Sciences, California State University, Fullerton, Fullerton, CA, USA

  • Venue:
  • Journal of Cases on Information Technology
  • Year:
  • 2012

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Abstract

The majority of the workers are employees of a small business in the USA. A large percentage of these employees get healthcare insurance from their employers. However, there is a discrepancy between the employees and employers when it comes to health insurance preferences. This case presents a case study of a survey conducted by a health insurance company to formulate an information technology strategy. In the light of new health care reforms, the ASBC Company is planning to use the results of this survey to formulate an information technology strategy.