Do all birds tweet the same?: characterizing twitter around the world
Proceedings of the 20th ACM international conference on Information and knowledge management
Analyzing the Social Web
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Studying how culture influences users in online social media has increased the interest of several sectors such as the advertising industry, search engines and corporations. As a consequence, anthropological and computational models need to interact and complement each other to better target these new demands. By carrying out several experiments on large-scale data from the Web, we propose to combine theoretical concepts of culture with information technology techniques to process, analyze, model and interpret data from the Web. We plan to explore differences in the way people use social media and explain our results with traditional social studies as well as apply our findings in predictions and recommendation