Communications of the ACM
A Step-by-Step Approach to Using the SAS System for Factor Analysis and Structural Equation Modeling
A Step-by-Step Approach to Using the SAS System for Factor Analysis and Structural Equation Modeling
Looking at, looking up or keeping up with people?: motives and use of facebook
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Social networks, gender, and friending: An analysis of MySpace member profiles
Journal of the American Society for Information Science and Technology
Internet social network communities: Risk taking, trust, and privacy concerns
Computers in Human Behavior
Facebook as a toolkit: A uses and gratification approach to unbundling feature use
Computers in Human Behavior
Imagined communities: awareness, information sharing, and privacy on the facebook
PET'06 Proceedings of the 6th international conference on Privacy Enhancing Technologies
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This study explores factors that may explain information disclosure behavior on Facebook and provides understanding of each factor's contribution in explaining such behavior. Factors tested in this study are drawn from theories (e.g., social contract theory and uses and gratification theory) and constructs (e.g., trust/self-disclosure relationships, time spent on Facebook, number of Facebook friends, and gender difference). Findings suggest the potential of all the factors examined in this study as frameworks to explain self-disclosure behavior on Facebook. This social media-specific study offers evidence that these theories may have implications that are different from the current e-commerce literature on self-disclosure. Both theoretical and practical implications are discussed.