Semantic and structural delineation of market scenarios by the event bush method

  • Authors:
  • Dmitry Mouromtsev;Cyril Pshenichny;Anthony Yakovlev

  • Affiliations:
  • -;-;-

  • Venue:
  • Decision Support Systems
  • Year:
  • 2014

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Abstract

Considered is the retrospective application of a new method of knowledge engineering, the event bush, to a real collision that took place in the North-American market of cool sparkling drinks in the 1980s. The paper briefly introduces the modeled task, provides an outline of the method, presents the results of modeling and discusses them, stressing new opportunities for market analysis and directions of further work. The results of modeling provide ground to reasonably expect improvement of consulting and advising services with application of the event bush method.